1. Influencer marketing promises success
Last year, 60 percent of people between the ages of 14 and 21 have chosen a product or service recommended by an influencer. The only important thing is a good strategy and an influencer that fits the brand.
2. Recommendations are still very effective in social media marketing.
It is no secret that people trust the opinions of their friends and family about the message of brands. In fact, 90% of consumers say they appreciate recommendations from people they know, while 70% believe in online consumer opinions. This is one of the biggest benefits of influencers; because influencers are trusted by their audience, they can influence people's buying decisions.
The trust and loyalty social media influencers have established with their audiences are some of their most valuable assets. In an atmosphere where only 4% of consumers declare trust in marketing and advertising, the ability to speak to your audience through someone they trust is an essential marketing tool.
3. Social media influecers share your brand to a niche audience.
When it comes to preferred partners, 63 percent of the companies surveyed rely on micro-influencers and niche bloggers that only deal with specific topics and have limited follow up.
These micro influencers reach an exact target group and often have the same or even a greater impact than celebrities or big influencers.
4. Influencer marketing increases SEO rankings
Currently an important topic for every company that wants to position itself online. Search engine optimization is used to achieve the highest possible ranking in unpaid search results through as much content as possible, such as images, videos and websites. This desired content can be significantly increased by Influencer Marketing.
5. Appreciated by the media
The media appreciate relevant influencers as experts and are happy to introduce one or the other in the print and online press. Topics appreciated by influencers can spill over into the classic media.